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Prices for advertising slots for the Super Bowl Commercial 2025 have soared to beyond historic levels, ranging from $7 million to $8 million per 30-second spot,...
Conversational commerce is changing customer-brand interactions through personalised, frictionless, real-time communication via messaging platforms and AI-driven chatbots. This model provides 24/7 customer service, increases customer retention,...
B2B firms may increase trust and engagement by embracing influencer marketing and humanising content to break through the noise of AI-generated content. Using employee advocates and...
Iconic holiday figures such as Santa Claus, Rudolph, and Christmas cards were popularised through creative marketing campaigns by brands like Coca-Cola, Montgomery Ward, and Hallmark. Seasonal...
Reverse logistics is rapidly growing with the rise of online shopping, with companies like Happy Returns offering efficient return options. Businesses are focusing on sustainable practices...
Video analytics tracks key metrics like engagement, retention, and conversions to optimise content and boost audience interaction. Personalising content using viewer data and conducting A/B tests...
Consumer sentiment plays a significant role in driving large-ticket purchases, with buyers motivated to secure current prices before anticipated hikes. Buy Now, Pay Later (BNPL) programs...
