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Liverpool FC’s brand value reaches approximately £1.4 billion after clinching the 2024/25 Premier League race. Commercial revenue crosses £300 million, with new deals flooding in from...
NASCAR debuts its first fully electric racecar, delivering over 1,300 horsepower and aiming for net-zero emissions by 2035. Global motorsport sponsorships tied to electric racing are...
The developers of the ‘True Gamers’ project have decided to invest over $280 million to build the world’s first ‘eSports Island’ in Abu Dhabi to include...
AiSCOUT, a UK-based AI application, lets aspiring footballers show their skills via virtual trials on a global level while being scouted by professional clubs. The app...
Topgolf founders’ UK startup Poolhouse raised $34 million (£27 million) to invest in tech-enhanced pool experiences that combine fun activities, food, and socialising. To open its...
Rory McIlroy outlasted Justin Rose in a nail-biting playoff to win the 2025 Masters, checking off his career Grand Slam. He carded a gritty 73 in...
Beauty brands are becoming more visible in the growing field of women’s sports, though not yet on a large scale, despite a strong overlap in values...
