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Visa cardholders increase spending inÌýBrazilÌýby 73 percent year over year; Visitors fromÌýthe United States, theÌýUnited KingdomÌýand France Account for Greatest Economic Impact

Visa Inc.Ìý(NYSE:V), the leader in global payments, today released theÌýVisaÌýEverywhere Travel ReportÌýfor the 2014 FIFA World Cup Brazil, which analyzes travel data and cross border spend on all Visa products, including credit, debit and prepaid payment cards.

During the four-day opening period of the tournament (June 12 – June 15, 2014), Visa found that international visitors spent more thanUS$27MÌýon their Visa accounts. This represents a 73 percent increase over the same four-day period in 2013, and 47 percent more when compared to the opening four-day period of the Confederations Cup (June 15Ìý–June, 18 2013), where travelers spent nearlyÌýUS$18.5M.

Visitors fromÌýthe United States, followed by theÌýUnited Kingdom,ÌýFrance, andÌýMexicoÌýrepresented the largest overall tourist spend inÌýBrazilduring the four-day period. OnÌýSaturday, June 14, 2014Ìýalone international travelers toÌýBrazilÌýspent more thanÌýUS$10.7MÌýusing Visa products. This was the highest tourist spend day in the country in 2014.

“These numbers reflect the significant impact that mega sporting events like the World Cup can have in boosting local commerce in host market economies,â€� saidÌýRuben Osta,ÌýVisa Inc.Ìýcountry manager,ÌýBrazil. “This positive trend aligns with Brazil’s expectation that more than 600,000 international travelers may visit the country during this event — ultimately boosting the country’s economy.â€�

Travelers from ten countries made up 65 percent of the total spend inÌýBrazil, with four countries —ÌýAustraliaÌý(+675%),ÌýColombiaÌý(+418%),MexicoÌý(+204%) andÌýUnited KingdomÌý(+101%) –showing triple-digit increases compared to spend during the same four-day period in 2013.

Visitors spent the most in categories such as lodging and accommodation, which accounted forÌýUS$5M, and in local restaurants atUS$2.5M.

“As a proud sponsor of FIFA and the 2014 FIFA World Cup Brazil, Visa has partnered with clients, merchants and financial institutions inÌýBrazilto provide a safe, convenient and reliable payment infrastructure for international visitors to enjoy their time inÌýBrazilÌýand cheer on their team and country,â€� said Osta. “As a partner for tourism and economic growth, Visa is making it easier for everyone, everywhere, to be a part of the FIFA World Cup – whether it’s at any of the 12 FIFA World Cup venues or by using one of the 1.4 million contactless payment terminals available throughout the country.â€�

Visa has worked with partner organizations and service providers inÌýBrazilÌýto implement and manage the entire payment system infrastructure throughout all FIFA World Cup venues, including deployment of more than 3,000 Visa contactless-enabled point-of-sale terminals and 75 ATMs.

For more information on Visa travel products and tips for international travel payment, visitÌýwww.visa.com/fifamediakit.com.

AboutÌýVisa Inc.:

Visa is a global digital payments network that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks – VisaNet – that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visitÌýcorporate.visa.com.

About VisaVue®ÌýTravel Data

Visa cardholder spend data cited is based uponÌýVisaVue TravelÌýdata. Visa introduced theÌýVisaVue TravelÌýtourism reporting product to U.S. tourism organizations in 2008 and has continued to provide reports to the industry on a variety of popular tourist destinations every year. For more information onÌýVisaVue TravelÌýand Visa’s products focused on the tourism industry, please contact the VisaVue Product Office atÌý[email protected].

Data included in the “Everywhere Travel Reportâ€� includes spending on Visa-branded payment cards by international visitors from key source countries during the calendar year 2014 (June 12Ìýâ€� 15, 2014).

Source:ÌýVisa Inc.