Lifestyle
Adidas Running Release The First Ever Parley Edition Of Their Fastest Silhouette � The Adizero Prime Parley
To mark the start of the IAAF World Championships,ÌýAdidasÌý±ô²¹³Ü²Ô³¦³óÌýadizeroÌýPrime Parley, a fast-focused, elite running shoe with the same engine and construction asÌýAdidasâ€� marathon world-record setting models. The latest creation in theÌýadizeroÌýcollection fuses high performance, innovation and style with purpose, thanks to the integration of Parley Ocean PlasticTM which is made from upcycled waste, intercepted before it reaches the ocean from beaches and coastal communities.
TheÌýadizeroÌýsilhouette combines an energy-returningÌýµþ°¿°¿³§°Õâ„�Ìýmidsole with aÌýPrimeknitÌýupper, alongside other features crafted to inspire runners to be faster and more confident with each step. Fans of the new silhouette include Olympic gold medallist sprinters and IAAF World Championship competitorsÌýShaunae Miller andÌýTori BowieÌýfrom the US,ÌýYohan BlakeÌýfrom Jamaica and current 400m world-recordÌýholderWaydeÌýVan NiekerkÌýfrom South Africa who said “TheÌýadizeroÌýPrime Parley makes me fast, agile and light on my feet. Knowing that I can help protect theÌýoceans,Ìýwhile doing what I love and achieving my best speeds is an amazing feeling.â€�
In the sole, the ultra-responsive comfort and cushioning ofÌýµþ°¿°¿³§°Õâ„�Ìýstores and unleashes energy every time the foot hits the ground, whilst theÌýTORSION®ÌýSYSTEM,Ìýa bar made from renewable materials, supports the foot’s natural flex from heel to toe. A Continentalâ„� natural rubberÌýSTRETCHWEBÌýoutsole injects underfoot flex and energy and also provides all-weather traction, whilst the full-lengthÌýµþ°¿°¿³§°Õâ„�Ìýmidsole is designed to help runners go faster andÌýfurtherÌýwith less fatigue. This unique combination of energy-returning and comfort-enhancing features gives runnersÌýunrivalledÌýspeed and endurance in any climate.
To create the perfect fit for every runner, two features of theÌýadizeroÌýPrime Parley are key. The speed-enhancingÌýMICROFITÌýlocks down your heel for a secure fit that enables a faster run, whilst theÌýPRIMEKNITÌýupper, made of 95% Parley Ocean Plasticâ„�, wraps the whole upper foot to supply lightweight comfort and an adaptive fit.
Matthias Amm, Category Director,ÌýadidasÌýRunningÌýsaid, “This is an exciting time in the history ofÌýadizero. Not only are we proud to see the family evolved with Parley material, but we are continuing to break the boundaries ofÌýcraftmanshipÌýin our drive to advance our heritage of marathon successes and achieve world-record setting speeds. Almost 10 years after Hailie Gebrselassie broke the world record at the Berlin marathon, we return this September to see our best athletes attempt to break the world record in our brand newÌýadizeroÌýmodels.â€�
TheÌýadizeroÌýPrime Parley, available in colourways inspired by the oceans and combined with theÌýcoloursÌýof the IAAF World Championships, is the latest product launch in the ongoing partnership betweenÌýadidasÌýand Parley, a charity committed to the conservation of the oceans. Each Energy-return µþ°¿°¿³§°Õâ„� midsole with Primeknit upper prevents approx. 11 plastic bottles potentially from entering our oceans.
