Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is lifting spirits in a deliciously cool way to celebrate Halloween all month long with a lineup of festive frozen treats including a new ice cream cake, Polar Pizza variety and October Flavor of the Month available at participating Baskin-Robbins shops nationwide.
Perfect for Halloween parties, haunted houses or ghoulish gatherings, Baskin-Robbins� new Silly Monster Cake is frightfully friendly and festive, serves 6-8 people and can be customized with a guest’s favorite ice cream and cake combination. This Halloween season, Baskin-Robbins is also bringing back its popular Piñata Pumpkin Patch Cake, which serves 6-8 people, is dressed up like a jack-o-lantern and features a candy-filled center. When guests cut into their Piñata Pumpkin Patch Cake they’ll be surprised with a delicious cascade of candy.
Guests can customize their Silly Monster Cake or Piñata Pumpkin Patch Cake with their favorite Baskin-Robbins ice cream flavor, including the new October Flavor of the Month,Trick OREO® Treat Dark. A spooky spin on a classic favorite, the new October Flavor of the Month has “gone dark� by featuring chocolate ice cream packed with orange crème-filled OREO® cookies, BABY RUTH® and BUTTERFINGER® candy pieces, and a dark fudge ribbon. Trick OREO® Treat Dark can be enjoyed in a cup, cone, milkshake or as a Donut Ice Cream Sandwich.
Baskin-Robbins has also scared up a new variation of its Polar Pizza for candy lovers and trick-or-treaters of all ages. Baskin-Robbins� Halloween Polar Pizza features a double fudge brownie crust, Made With Snickers® Ice Cream, Candy Corn, M&M’s® Minis milk chocolate candies and is drizzled with fudge topping.
“We’re excited to offer our guests a variety of eye-catching and delicious frozen treats to make Halloween parties and gatherings extra sweet this month,� said Jeff Miller, Executive Chef and Vice President of Produce Innovation for Dunkin� Brands. “Our new Silly Monster Cake, candy-packed Halloween Polar Pizza and spooky October Flavor of the Month truly capture the spirit of fun this Halloween season.�
Finally, with Baskin-Robbins� new Mobile App, guests can enjoy access to sweet deals, pay for their favorite ice cream treats with a Baskin-Robbins card, and send virtual Baskin-Robbins cards to friends and family by text or email. Additionally, guests will receive a mobile offer for a free regular 4 oz. scoop of their favorite ice cream when they download the app. The Baskin-Robbins Mobile App is free and available for download on iOS and Android devices.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc.
