Food & Beverage
Mac n� Cheetos is Back! The Grocery Freezer Aisle Just Got Dangerously Cheesy!
PLANO, TexasÌýâ€�Cheetos, one of the marquee brands from PepsiCo’s Frito-Lay division, has announced the nationwide availability of the fan-favorite snack Mac nâ€� Cheetos. The snack that created fan frenzies with previous limited-time releases is now available in freezer aisles at major retailers across the country.
Mac nâ€� Cheetos offers fans the mouthwatering combination of dangerously cheesy Cheetos flavor on the outside and creamy mac nâ€� cheese on the inside â€� two great tastes rolled into one incredible snack. Ready after just minutes in a conventional or toaster oven, snack fans can cook and enjoy the delicious goodness of Mac n’ Cheetos anytime.
“We are excited to give the devoted fans of Mac nâ€� Cheetos the opportunity to enjoy Mac nâ€� Cheetos alongside the Cheetos classics sold at national retailers,â€� said Asif Hirji, senior director of marketing innovation, Frito-Lay North America. “With the release of Mac nâ€� Cheetos for at-Ì첩ÈüʹÙÍø consumption, fans now have the ability to up their snacking game with this crowd-pleasing favorite.â€�
To celebrate the debut of Mac nâ€� Cheetos in your neighborhood grocer, Cheetos is calling all super fans to make a #DeliciousDedication to their Mac nâ€� Cheetos snack. Cheetos is teaming up with hilariously mischievous brand fan Trey Kennedy to rally Mac nâ€� Cheetosâ€� biggest devotees to make grandiose dedications to their Mac nâ€� Cheetos for the chance to win the ultimate prize: a year’s supply of Mac nâ€� Cheetos. Fans can enter by sharing a video declaring their love for Mac nâ€� Cheetos on either Twitter or Instagram, tagging @ChesterCheetah and/or @cheetos with #DeliciousDedication and #sweepstakes. The ways fans can show their love is endless – for example, they can give a shout out to their halftime Mac nâ€� Cheetos snack after their team’s big come-from-behind win or they can dedicate their favorite song to their Mac nâ€� Cheetos before taking a bite. For official sweepstakes rules visit www.Cheetos.com/Mac N Cheese Rules.pdf.
Mac nâ€� Cheetos comes in two flavor-packed varieties: Mac nâ€� Cheetos Creamy Cheddar Mac & Cheese and Mac n’ Cheetos Flamin’ Hot Mac & Cheese Snacks, and is available in the freezer aisle at major grocery retailers nationwide (MSRP: $4.98 for a 14.4 oz. box).
About Cheetos
Cheetos is one of many Frito-Lay brands in North America – the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
